How does a brand rooted in the excellence and experience of it’s brick and mortar business model flourish in the digital age?
That was the question that began it all in our relationship with Chuck and Don’s a premium retail pet supply chain headquartered in the Minneapolis St. Paul Metro.
From research, to branding to campaign, we had the privilege of re-building and redesigning the Chuck and Don’s brand and helping it grow it’s new acquistion as a cornerstone brand as part of the Independent Pet Partners network.
Giving an Industry Leader the Brand Presence it Deserves
Lifecore Biomedical is the industry leader in the manufacturing and supplying of pharmaceutical grade sodium hyaluronate (NaHy) for injectable drug products that are difficult to formulate, filter, and fill. In 25 years of existence, the business had grown and evolved but it’s brand had not. Through extensive research and brand strategy, we brought new life to the Lifecore brand and gave it the visual impact it deserved.
Tortillas Meets the Opportunity Space of Digital
When the heart and soul of a family business hits the international level, you know there’s a lot of passion involved. Frescados tortillas partnered with Tad Ware and Company to imagine, design and develop a new digital experience that captured their passion and enabled a deeper and more inspiring connection with their customer.
Pride and Success in a Long Term Partnership
MGK, an insect control company dedicated to minimizing environmental impact, needed an updated communications strategy across all channels. Over the course of our 10-year partnership, we have worked closely with MGK to evolve every aspect of its brand — from improved collateral and packaging to engaging tradeshow programs and digital marketing. The result? A true partnership forged collaboration, an innovative spirit and friendship resulting in increased market share every year since we began.
Kwik Trip is a mid-west powerhouse in the C-store category that has an increasing number of successful private label brands. Due to the growth in their offerings, the branding of these products became a challenge to keep manage and were lacking the impact they needed to represent the their quality next to large CPG brands on the same shelf. After conducting a comprehensive review of the brand landscape, we developed new logos and packaging systems for several key lines within their stores. The final designs stood proudly next to the national brands and brought clarity and cohesion to Kwik Trip’s retail strategy.
Serving Up Relevancy at the Right Time
As the nation’s largest supermarket chain and second largest retailer, content is an integral part of Kroger’s brand experience. For the past few years we’ve proudly served as one of the key content partners for Kroger. We’ve provided content strategy and expertise that has led the production of countless pieces of content ranging from recipes to culinary instruction, to quick how-to videos on easy decorating and entertaining hacks. All constantly reinforcing Kroger’s brand promise as the food authority, engaging its millions of online followers.
Navigating transformation inside the matrix of a global brand
Cargill made a strategic decision to unify it’s multiple protein foodservice divisions into one fortified presence. But bringing together processes, brands and teams isn’t something you just do. It needed a cohesive voice for its growing conversation around the power of protein that empowered the new division to utilize it’s newfound strength in the market – but also harness the energy and expertise of the internal teams.
In addition to brand strategy, positioning we provided product naming and photography, developed a content strategy and then executed it across multiple digital channels and collateral —including launching a website that highlighted its innovative brands and positioned Cargill as a thought leader in the protein category.
Communicating Big Value in a Narrow Space
Osprey medical was a relatively new med-tech company that had developed a unique way to help reduce kidney damage in the cath lab. If only it were that easy to communicate to the specific and nuanced audiences they needed to reach. Tad Ware and Company helped refine their brand and give it the spark of life needed to best articulate their message in a simple and effective manner. Through integrated marketing efforts that newfound value continues to deliver.
