About Us

THRIVING AMID CHANGE WITH A PEOPLE FIRST APPROACH

In the face of unrelenting change, you have to think differently about your business. Shouldn’t your agency, too?

Unconventional Solutions. Unprecedented Results.


At Tad Ware & Company, we avoid the typical agency razzle dazzle, and focus our energies on what we do best: crafting unconventional solutions that deliver the wow you can’t find anywhere else. We dare to think differently and live for the thrill of hearing clients say, “You nailed it.”

 

Captivating brand experience with a human touch.

We can help your business grow by identifying unseen market opportunities, amping up your presence in existing channels or rethinking underperforming programs. Then, we’ll put those strategies to work by designing transcendent brand experiences that inspire, surprise and delight users – while making their lives a little bit better, too.

Because, at the end of the day, if we can help someone save a little money, have a little more success, or spend less time on mundane tasks and more time with the people and things they love…then that’s a pretty good day.

 

How do we do it?

We offer our clients a skill set that’s unique in the agency world.

CREATIVE INTELLIGENCE

Giving our clients a unique perspective on:

• CUSTOMER EXPECTATIONS
• MARKETPLACE BEST PRACTICES
• UNMET OPPORTUNITIES

 

THOUGHTFUL CONTENT

Crafting meaningful messaging for the audience that is always:

• RELEVANT & REAL
• PURPOSEFUL & PROBLEM-SOLVING
• ASPIRATIONAL, ACCESSIBLE & ACTIONABLE

HUMAN SENSIBILITY

Harnessing technology to create personalized experiences that:

• ANTICIPATE & SATISFY CRITICAL NEEDS
• SIMPLIFY THE COMPLEX
• DELIVER UNEXPECTED DELIGHT

Our People

Meet the leaders of TW&C and learn why they have the expertise to take your brand to the next level.

George Ware

PRESIDENT
George joined his father, Tad Ware, in the family business in 2003 and has run our company since 2017. A 20-year veteran of the marketing industry, he had gigs at some of San Francisco’s top agencies before returning home to join TW&C. He has worked with companies in consumer goods, food, software technology and medical, including AT&T, Medtronic, Arctic Cat, Ecolab, Schwan’s, Hormel and Kroger. George is an avid skier and foodie when not at work.

FUN FACT: George speaks Japanese…Domo Arigato!

Amena Hassim

CONTROLLER
Amena came to Tad Ware after holding Finance/Accounting and HR positions for an architectural firm (TEA2) and several prestigious law firms such as Brown & Carlson, and Rider Bennett where she worked closely with former Senator Tim Pawlenty.

FUN FACT: Amena previously worked as an Accountant/Business Office Manager at Keystone of Highland Park and would like to someday open a senior living facility and an orphanage for homeless children.

Elder Carson

CREATIVE DIRECTOR
Elder began his career deeply ingrained in print design, primarily at Yamamoto and Thomas Design Group. Yet, as our industry changed, he evolved his craft to include digital and video expertise for clients in med-tech, financial services, food, retail and hospitality, including Royal Caribbean Cruise Lines, 3M, Kemps, Sun-Maid, Target, Williams-Sonoma, U.S. Bank, Gray Plant Mooty Law and CHS.

FUN FACT: Elder is an accomplished cook; friends even save frozen leftover lobster shells for him, just so he can make stock for Bouillabaisse.