Kwik Trip

Reimagining the snack aisle

TW&C helps Kwik Trip to redesign and build upon their store brands.

Kwik Trip is a mid-west powerhouse in the C-store category that has an increasing number of successful private label brands. Due to the growth in their offerings, the branding of these products became a challenge to keep manage and were lacking the impact they needed to represent the their quality next to large CPG brands on the same shelf. After conducting a comprehensive review of the brand landscape, we developed new logos and packaging systems for several key lines within their stores. The final designs stood proudly next to the national brands and brought clarity and cohesion to Kwik Trip’s retail strategy.