Helping to tell the story of value-added proteins
Navigating transformation inside the matrix of a global brand
Cargill made a strategic decision to unify it’s multiple protein foodservice divisions into one fortified presence. But bringing together processes, brands and teams isn’t something you just do. It needed a cohesive voice for its growing conversation around the power of protein that empowered the new division to utilize it’s newfound strength in the market – but also harness the energy and expertise of the internal teams.
In addition to brand strategy, positioning we provided product naming and photography, developed a content strategy and then executed it across multiple digital channels and collateral —including launching a website that highlighted its innovative brands and positioned Cargill as a thought leader in the protein category.